A legacy she was born into, a mission she chose

LaTanya Y Potts is a fourth-generation member of a Hollywood family. Her great-grandparents, grandparents, and parents — among them Nyanza, Arvert, Mahlon, and Malcolm Potts — worked in the industry from its earliest decades, with family credits reaching back to Uncle Tom's Cabin (1927) and King Kong (1933), alongside Shirley Temple and the Little Rascals / Our Gang productions.

She grew up understanding that a film is only as true as the people you put in front of the lens. That instinct became a twenty-five-year casting career and, later, a decade of executive producing. She studied entertainment through UCLA Extension and went on to found and lead Go2 Studios West, first working out of Pinewood Atlanta and now based in Southern California.

Among the actors she has helped launch is Terrence Howard, whom she cast in Love Chronicles, and Alexandra Shipp. Her casting and producing credits include Soul Men (Miramax), David & Lisa (Harpo Productions), Just Jordan, Moesha, The Steve Harvey Show, and Behind Locked Doors.

Her second calling arrived through her own kitchen. LaTanya earned a B.S. in Holistic Nutrition from Clayton College of Natural Health, and turned what she learned into Hollywood Veganista — a plant-based food and wellness brand built on the belief that we can change world health one meal at a time. The Unbothered organic tea line grew out of the same table.

Alongside both careers she is an active advocate, lending her voice to the Me Too movement, Wounded Warriors and disabled veterans, the Mass Incarceration Project, and Healing Our Water. She speaks at universities, corporations, and women's organizations across the country.